Major Donor Cultivation:
cultivate:
v,t, to engage and maintain the interest and involvement of
(a donor, prospective donor, or volunteer) with an
organization's people, programs, and plans.
............. The NSFRE
Fund-raising Dictionary
Major Donors give because their mission in life matches
up with your opportunity, and they want to enhance your ability to
impact more people then you did before.
Moving annual donors up the donor pyramid is what major donor
cultivation is all about. To be effective, you will need
several elements:
- Case For Support
- Moves Management Activities
- Donor Profiles and Research
- The Proper Solicitation Strategy and Personnel
- Adequate Contact Tracking and Follow-Up Procedures
The key is to find their "mission" and match it to your opportunity.
With extensive background in the major donor field, we work with you to
identify what God is doing through your ministry and help you find and
cultivate large donors.
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