Capital Campaigns:
capital campaign:
an intensive fund-raising effort to meet a specific financial
goal within a specified period of time for one or more major
projects that are out of the ordinary, such as the
construction of a facility, the purchase of equipment, or the
acquisition of endowment.
............. The NSFRE
Fund-raising Dictionary
Fulfilling the Vision in a New or Renovated Facility is the
biggest task a ministry will tackle.
Capital
Campaigns come in two flavors:
-
Closed Donor Pool Campaign -[
Limited number of donors - churches, schools, etc...]
-
Community Based Campaign -[
Broad Community Reach - Rescue Mission, International Missions
agency, etc . . . ]
Whichever type
your ministry is, there are several things that must be in place,
and a logical sequence of events that must be followed in order for
you to meet your goal.
All Successful
Capital Campaigns operate in Three Phases:
Before
you consider launching a capital campaign, please take some time and
think through the following questions to see if your ministry is
ready to proceed:
-
Can we commit the time and support from key participants (board,
staff, donors)?
-
Is
there a clear strategic plan for growth and improvement?
-
Are Fundraising goals based in actual fundraising success (can
you actually raise money)?
-
Do
you have a written Case for Support - Why should anyone invest
in what God is doing through this ministry?
-
Have you assessed the ministry's ability to raise the required
money from the constituents you currently have?
-
Do
you have the ability to enlist key community or volunteer
leadership to gain the proper level of attention to the project?
-
Do
existing major donors feel compelled to help meet the need?
-
Do
we have competent staff, and should we hire external
professional counsel?
-
Are there adequate operating funds to kick-start the campaign?
-
Have you considered factors such as other campaigns underway in
your area, whether the economy is helping our hurting your
chances, and many other issues?
If
you would like to discuss your capital campaign needs,
please feel free to contact us
here.
